Creaton Poh
Founder, ORIZI Group · Industry Researcher, Author & Manufacturing Strategist
Malaysia
Creaton Poh is the pen name of Poh Tze Kheng, founder of ORIZI Group.
About
Creaton Poh is the pen name of Poh Tze Kheng, a Malaysian entrepreneur, industry researcher and manufacturing strategist with more than 20 years of experience in product development and manufacturing. He writes evidence-based articles about manufacturing, consumer products, business strategy, health, beauty and emerging industry trends.
He is the founder of ORIZI Group, which publishes this site. He entered the beauty industry in 2012 with Dr Orizi (M) Sdn. Bhd., expanded into OEM/ODM and private-label manufacturing from around 2015, pivoted to sanitiser and hygiene production during the 2020 pandemic, and has since built ORIZI Group into a group covering beauty, wellness, nutrition, hygiene, home care, pet care and medical products. He writes about this work from the position of someone who runs the factories he is describing.
His written work is educational: what commonly fails in development and why, how Malaysian regulatory requirements actually apply, and the trade-offs brand owners face between cost, MOQ, timeline and formulation. Where a claim needs a chemist's, pharmacist's or regulatory specialist's expertise, it is sourced to the relevant authority or reviewed by the people who hold it.
Credentials
- Role
- Founder, ORIZI Group · Industry Researcher, Author & Manufacturing Strategist
- Education
- Bachelor of Mechanical Engineering (First-Class Honours), University of Malaya
- Experience
- 20+ years in product development and manufacturing; in beauty manufacturing since 2012 and OEM/ODM since around 2015
- Group companies
- Dr Orizi (M) Sdn. Bhd. · OriGener Health & Beauty Sdn. Bhd. · D&O Nutraceutical Manufacturing Sdn. Bhd. · Nutrizens Wellness Sdn. Bhd. · Imedify Medical Solution Sdn. Bhd. · Skyler Medical Manufacturing Sdn. Bhd.
- Recognition
- Syarikat Harmoni Award and Industrial Harmony Index, Department of Industrial Relations Malaysia (2024) · MITI-approved Pioneer Status for medical device manufacturing
- Memberships
- Federation of Malaysian Manufacturers (FMM) · Perak Chinese Chamber of Commerce & Industry (PCCCI) · MATRADE
- Languages
- English, Malay, Mandarin, Cantonese
Writes about
- OEM & ODM manufacturing
- Product development
- Manufacturing strategy
- Cosmetics & personal care
- Health & wellness
- Functional food
- Medical devices
- Business strategy
- Industry research
Editorial role
Author and fact-checker. On articles he did not write, he is the named technical fact-checker; on his own articles, fact-checking is done by the ORIZI Group Editorial Team.
Research approach
Creaton reviews official records, company disclosures, regulatory sources, authoritative publications and credible market evidence. Information is cross-checked where reasonably possible, while professional observations are clearly distinguished from independently verifiable facts.
Disclosure
Creaton Poh is the pen name of Poh Tze Kheng, the founder and owner of ORIZI Group, which publishes this site. He writes about the industries his companies work in — cosmetics, personal care, functional food, wellness and medical devices.